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Case Study 02 / Ride-Sharing & Mobility

TAÏSSIR

Enjoy the trip — تيسير

Taïssir is a smart ride-sharing app that connects people with safe, reliable rides — anytime, anywhere. We built the full identity: a directional arrow mark, a bilingual Arabic–Latin wordmark, the app interface, vehicle livery and a complete campaign system. Fast, warm and instantly recognizable on any road.

ClientTaïssir Mobility
Year2024
RoleBrand Identity, Art Direction
DeliverablesLogo, App UI, Vehicle, Campaign
Taïssir — full brand identity: billboard campaign, business cards, car wrap, app icon and UI

The brief

Taïssir needed a brand that could compete in a crowded mobility market while feeling locally rooted and globally credible.

Moving people forward

The name "Taïssir" means facilitation and ease in Arabic — the core promise of the service: simple booking, trusted drivers, safe and fast rides with real-time tracking. The identity had to feel fast, reliable and technologically advanced without losing cultural warmth.

The brand needed to work across two scripts (Arabic and Latin), multiple touchpoints (app, vehicle, social, print) and communicate trust to both drivers and passengers.

  • Market Ride-sharing / Mobility — MENA
  • Audience Urban riders, daily commuters
  • Challenge Bilingual identity system
  • Goal Trust + speed + local relevance
Taïssir brand strategy overview

Logo &
construction

Every angle, curve and proportion was built around the idea of forward motion.

Taïssir logo construction and grid

Directional geometry

The mark is a geometric arrow-like symbol pointing forward — suggesting movement, direction and progress — that doubles as an abstract letter "T". Yellow conveys warmth, energy and approachability; grey adds professionalism and stability.

The Arabic wordmark تيسير was drawn to mirror the Latin construction — same weight, same rhythm, same forward lean. Both lockups share a common modular grid (x = width of one arrow), so they swap seamlessly across any surface with strong legibility in both languages.

  • Mark Geometric arrow + T monogram
  • Meaning Movement, direction, progress
  • Scripts Arabic تيسير + Latin TAÏSSIR
  • Grid Modular, x = one arrow width

Color &
typography

A system that feels electric on screen and authoritative in print.

Rajah
Cream
Deep Space
Bright Gray
Aa تاء
Jost — Latin uppercase & lowercase · Custom Arabic companion · Bilingual system

Application &
touchpoints

From app icon to vehicle wrap — one system, infinite surfaces.

Everywhere the brand moves

The identity scales from a 40px app icon to a full orange vehicle wrap without losing impact. The arrow mark works as a standalone app icon, a social avatar, and a pattern element across the whole system.

On the street, the branded fleet turns every ride into advertising — the warm Rajah yellow is impossible to miss in traffic. Around it, a complete touchpoint system: billboard campaigns, business cards, driver materials and a custom icon set covering booking, tracking and payments.

  • App iOS + Android icon & UI
  • Vehicle Full car wrap + driver kit
  • Campaign Billboards, posters, print
  • Icons Custom mobility icon set
Taïssir app icon, car wrap, business cards and billboard campaign
Taïssir full brand system — logo variants, typography, palette and patterns
"A brand that moves as fast as the service it represents."
— Hocine Belmadi, Art Director
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