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Portfolio / Hocine Belmadi

KEY VISUAL
& CAMPAIGN

Key visuals and 360° campaigns — from the master visual to every touchpoint: venue branding, roll-ups, stationery and digital assets.

01 / BilAraby — Key Visual «أفكارنا… المستقبل»

Master key visual for BilAraby, a Qatar Foundation initiative celebrating the Arabic language — the raised-fist series "Our ideas… the future", rolled out across venue banners, flags, roll-ups and digital posters.

BilAraby key visual — Our ideas are the futureKey Visual
BilAraby key visual — Our ideas pulse with the futureAdaptation
BilAraby key visual — Our ideas stir the futureAdaptation
BilAraby key visual — Our ideas draw the futureAdaptation

Venue & Event Branding

The campaign dressing the event space — giant venue banners and branded flags carrying the key visual outdoors.

BilAraby venue banners — Afkarona campaignVenue
BilAraby branded event flags — Afkarona campaignFlags

Roll-ups & Large Format

Roll-up systems designed to carry the campaign message at eye level, indoors and outdoors.

BilAraby roll-up — Afkarona campaignRoll-up

Digital Posters

Screen-first posters built from the same key visual — adapted for social and digital display.

BilAraby digital poster — Afkarona campaignDigital

02 / BilAraby — Key Visual «هنا المنبر…»

A second BilAraby key visual built around bronze statue imagery — "Here, a platform that immortalizes your word, your creativity, your impact" — deployed on stage backdrops, venue branding, roll-ups and digital posters.

BilAraby stage backdrop — Hona Menbar campaignBackdrop
BilAraby venue banners — Hona Menbar campaignVenue

Roll-ups & Large Format

Roll-up adaptations of the statue key visual — each carrying a line of the campaign platform.

BilAraby roll-up — Hona Menbar, creativityRoll-up 01
BilAraby roll-up — Hona Menbar, impactRoll-up 02

Digital Posters

Screen-first posters built from the same key visual — adapted for social and digital display.

BilAraby digital poster — Hona Menbar campaignDigital

Stationery & Collateral

The small touchpoints that make the BilAraby campaign feel complete — certificates, lanyards and branded objects.

BilAraby branded certificate designCertificate
BilAraby branded lanyard designLanyard
BilAraby branded pen designGoodies

03 / Megadeals — Campaign

A full promotional campaign for Megadeals Qatar — one bold visual system rolled out across a series of offers.

Megadeals campaign key visualKey Visual
Megadeals campaign visual 1Offer 01
Megadeals campaign visual 2Offer 02
Megadeals campaign visual 3Offer 03
Megadeals campaign visual 4Offer 04
Megadeals campaign visual 5Offer 05
Megadeals campaign visual 6Offer 06
"A strong identity doesn't describe a business — it makes it unforgettable."
— Hocine Belmadi, Graphic Designer
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