Event 01 / Medical Conference

MASTERCLASS
PROSTATE CANCER

A complete event identity for AstraZeneca's MasterClass on prostate cancer — from the main stage backdrop to badges, roll-ups and printed programs, built on a flowing blue ribbon visual language.

ClientAstraZeneca
Year2023
VenueHôtel Hyatt Regency, Alger
DeliverablesStage, Roll-up, Badges, Print

The event

A two-day medical MasterClass bringing specialists together around the latest advances in prostate cancer care.

A ribbon of care

The identity lives in a deep blue world — clinical, calm and confident. Across it flows a luminous ribbon, a direct echo of the prostate-cancer awareness ribbon, bending and weaving through every layout like a thread of care.

The tone stays precise yet human: clean typography and generous space keep the science legible, while the ribbon's movement brings warmth to a subject that deserves sensitivity.

  • Client AstraZeneca
  • Date 6 & 7 October 2023
  • Venue Hyatt Regency, Alger
  • Audience Medical professionals
MasterClass Prostate Cancer stage backdrop

Stage &
signage

Every touchpoint in the venue speaks the same blue language — from the door to the lectern.

MasterClass event mockups — counter, roll-up, badges and print

One system, every surface

The welcome counter, roll-up banner and guest badges all draw from the same kit of parts — the ribbon, the deep blue field and a strict typographic grid — so the venue reads as one coherent environment rather than a set of separate pieces.

The printed program, brochure and screen visuals extend the system into the hands of every attendee, keeping speaker names, session times and key messages clear at a glance.

  • Counter Branded welcome desk
  • Roll-up 220 × 85 cm
  • Badges Guest / Speaker / Staff
  • Print Program & brochure

The stage
experience

The main backdrop turns the ribbon into architecture — a luminous wave that frames every speaker and every slide.

MasterClass stage visual full width
"An identity that guides you from the first banner to the last slide."
— Hocine Belmadi, Graphic Designer
Next event

Cardiovascular Summit ↗