Full visual identity for AstraZeneca's 5th Cardiovascular Summit — 'Act Now on Cardiovascular Disease'. A gradient heart built from flowing lines, carried across backdrop, banners, stationery and badges.
The fifth edition of a national summit urging the medical community to act now on cardiovascular disease.
The key visual is a heart drawn from hundreds of flowing, dotted particles — a pulse of energy moving from warm orange to deep purple. It feels alive, urgent and optimistic, without ever leaving the medical register.
Beneath the heart, a silhouette of the Alger skyline grounds the summit in its host city, giving a national conversation a recognizable home.
The gradient heart scales from a stage-wide backdrop down to a business card without losing its pulse.
The main backdrop stretches the heart and skyline across the full stage wall, while a set of roll-up banners marks entrances and breakout areas with the same flowing gradient.
On paper, the system stays disciplined: the program, letterhead and cards use the particles as a light header device, and every badge pairs a printed holder with a branded lanyard so the identity is worn as much as it is seen.
Seen from the back of the hall, the key visual reads as one glowing heartbeat above the Alger skyline.
"A summit identity with a heartbeat — visible from across the hall."— Hocine Belmadi, Graphic Designer