Case Study 03 / Coffee & Café

COFFEE
HOUSE

Brewed with character — Specialty Coffee & Roastery

Coffee House is a specialty coffee brand built around craft, warmth and ritual. We designed the full identity: a bold wordmark, a rich espresso-and-cream palette, packaging, in-store branding and staff touchpoints. Honest and inviting — a brand that feels like your favorite corner café.

ClientCoffee House

Year2025

RoleBrand Identity, Art Direction

DeliverablesLogo, Packaging, Retail, Print

The brief

Coffee House needed an identity that could feel artisanal without being cliché — warm, confident and instantly recognizable on a busy street.

Craft in every cup

Coffee House is built on the ritual of slow coffee — carefully sourced beans, precise roasting, and a space where people linger. The identity had to carry that craft: honest materials, rich tones and typography with real character.

The system had to flex from coffee bags and cups to storefront signage and staff aprons — always warm, never generic. Every decision was filtered through three words: crafted, welcoming, and bold.

Market Specialty coffee / Café
Audience Coffee lovers, urban regulars
Challenge Artisanal yet scalable system
Goal Warmth + craft + recognition

Logo &
construction

A wordmark with the weight and warmth of a good espresso.

A bold, friendly wordmark

The Coffee House wordmark pairs sturdy, confident letterforms with soft rounded details — a balance of craft and approachability. It stamps beautifully on kraft packaging, cups and signage, staying legible at every size.

A set of lockups and badges extends the mark across labels, loyalty cards and merchandise, giving the brand a flexible kit that always feels like one family.

Style Custom bold wordmark
Support Badge & stamp lockups
Symbol Coffee bean monogram
Variants Primary, badge, stamp

Color &
typography

A palette drawn from the roast — deep espresso, caramel and cream.

Espresso

Roast

Caramel

Cream

Coffee House

Manrope — Display & text · DM Mono — Labels & stamps · Full typographic system

Packaging &
touchpoints

From the counter to the street — one warm voice everywhere.

From bag to barista

The packaging system — coffee bags, cups and sleeves — uses kraft textures and cream labels stamped with the bold wordmark, instantly readable on any shelf. Rich espresso tones carry the brand with quiet confidence.

Beyond packaging, the identity extends into the café itself: storefront signage, menu boards and staff uniforms — every touchpoint pouring from the same warm, crafted language.