Event 03 / Team Building

PULSE TEAM
CHALLENGE

A high-energy team-building identity for Takeda — colorful runner silhouettes and a heartbeat line carried across t-shirts, flags, puzzles and outdoor activations.

ClientTakeda
Year2023
VenueHôtel Sofitel, Alger
DeliverablesIdentity, T-shirts, Flags, Games

The event

A three-day outdoor challenge designed to get Takeda's teams moving, playing and winning together.

Energy in motion

The key visual is built from overlapping runner silhouettes in blue, yellow, red and green — one color per team — layered so the figures pass through each other like runners in a relay. Nothing stands still in this identity.

An ECG heartbeat line runs through every layout, tying the compositions together and turning the event's name into a graphic gesture: pulse as movement, pulse as team spirit.

  • Client Takeda
  • Date 1 – 3 October 2023
  • Venue Hôtel Sofitel, Alger
  • Format Outdoor team challenge
Pulse Team Challenge key visual

On the
ground

From the first flag at the entrance to the last puzzle piece, every element wears the same colors.

Pulse Team Challenge — t-shirts, flags and activities

One team, one look

Each team received branded t-shirts in its own color, so the field itself became the key visual — groups of blue, yellow, red and green moving through the activities. Event flags lined the park, marking the course and carrying the identity outdoors.

A giant puzzle activation turned the logo into a game, and every group moment — from warm-ups to the final celebration — was framed by the same graphic system.

  • T-shirts Team color system
  • Flags Outdoor branding
  • Games Puzzle & challenges
  • Print Posters & materials

The challenge
live

The identity at full scale — flags in the wind, teams in color, and a park turned into a playing field.

Pulse Team Challenge activities full width
"A team event should feel like a game you never want to end."
— Hocine Belmadi, Graphic Designer
Next event

INPHA-Médis Meeting ↗