Event 04 / Cycle Meeting

INPHA-MÉDIS
CYCLE MEETING

Event identity for the INPHA-Médis cycle meeting — 'Le pont vers une nouvelle ère'. A hand-drawn skyline linking two city skylines with a bridge, drawn in white lines on deep blue.

ClientINPHA-Médis
Year2024
VenueSharm el-Sheikh, Egypt
DeliverablesBackdrop, Notebooks, Badges, Totems

The event

A week-long cycle meeting marking the opening of a new chapter for INPHA-Médis.

A bridge to a new era

The key visual shows an illustrated skyline under construction meeting a modern city skyline — the two joined by a bridge. It is a direct metaphor for the theme: the company crossing from what it was toward what it is becoming.

Everything is drawn in fine white architectural lines on a deep blue field, giving the identity the feel of a blueprint — a plan being sketched for the future, precise yet hand-drawn and human.

  • Client INPHA-Médis
  • Date 22 – 28 April 2024
  • Venue Sharm el-Sheikh, Egypt
  • Theme Le pont vers une nouvelle ère
INPHA-Médis cycle meeting key visual — bridge skyline

Every
touchpoint

The skyline system carried through every object the participants touched during the week.

INPHA-Médis mockups — backdrop, notebooks, badges and totems

From notebook to backdrop

The meeting space was anchored by a curved backdrop wall carrying the full skyline illustration — the natural photo point of the event. Around it, spiral notebooks, folders and guest badges extended the same blue-and-white language into everyone's hands.

Digital totems guided participants through the venue and the program, their screens keeping the architectural line style alive in motion.

  • Backdrop Curved exhibition wall
  • Notebooks Spiral, branded cover
  • Badges Guest lanyards
  • Totems Digital display stands

The meeting
at scale

The full key visual — two skylines, one bridge, and a new era drawn in white lines.

INPHA-Médis key visual full width
"An internal meeting deserves the same care as a public launch."
— Hocine Belmadi, Graphic Designer
Next event

Hope — ADCetris ↗