A symposium identity for Takeda Oncology's ADCetris (brentuximab vedotin) — 'Where there's ADCetris, there's Hope'. A living green-wall lettering, a sculptural ribbon booth and illuminated signage.
A symposium built around a single word — Hope — grown, sculpted and lit across the venue.
The word Hope is grown as living lettering — moss and flowers forming the letters on a wall. Nature becomes the metaphor: life, growth and recovery, told without a single clinical image.
A warm photographic style carries the concept across every support, keeping the tone human and optimistic while staying rigorously on brand.
The concept turned into architecture — a booth built around a ribbon and a message.
The 3D booth is organized around a sculptural ribbon sweeping through the structure in the brand's colors — a gesture of continuity and care that visitors could walk around and under.
Flanking digital totems carry the symposium invitation, and the whole installation was designed as a photo-ready centerpiece for the event.
Illuminated lettering, branded counters and stationery — the identity glowing at every scale.
"Some words deserve to be built, not just printed."— Hocine Belmadi, Graphic Designer